Cardello Lighting

Colonna Media is partnering with Cardello Lighting & Electric to enhance its digital presence and customer acquisition strategy through a structured, phased approach. Our goal is to drive brand awareness, generate leads, and increase in-store visits by optimizing the customer journey and digital marketing efforts.

Phase 1: Customer Journey & Sales Process Development

• Mapping out the customer experience from initial online engagement to in-store visits.

• Refining the sales funnel to ensure seamless lead generation and conversion.

• Identifying key touchpoints where potential customers drop off and implementing solutions.

Phase 2: Content Strategy & Social Media Marketing

• Creating a content plan that highlights Cardello’s expertise, products, and solutions.

• Developing engaging visual and video content for social media platforms.

• Implementing organic and paid strategies to increase audience engagement and brand awareness.

Phase 3: Content Creation, Photography & Brand Strategy

• Producing high-quality photography and videography to showcase Cardello’s products and services.

• Refining the brand’s visual identity through strategic content development.

• Implementing a long-term content strategy to maintain consistency and audience engagement.

Through this structured approach, Colonna Media aims to position Cardello Lighting & Electric as a trusted leader in the industry while driving measurable business growth.